
[on Twin St, Adelaide]
Who said it’s impossible to love Adelaide and love fashion at the same time?
When she’s not at her full-time job or writing for her fashion blog dearselena.com, Selena Battersby is hard at work promoting Adelaide fashion to the world through the Adelaide Fashion Collective.
You only need to look at her to know that she’s a fashionista, and you only need to talk to her for a few minutes before you realise that she has the lowdown on everything going on in Adelaide, and she LOVES it.

The Adelaide Fashion Collective is only a couple of months old but is already one of the most comprehensive listings of Adelaideans who style, blog, design and generally obsess about fashion. It was born from a realisation that Adelaide actually has a lot of fashion talent, followed by frustration over the lack of recognition that it gets.
Selena labels herself an organiser, and you have to admit that getting an entire collective together and setting up a website on your own initiative isn’t easy. But perhaps a more accurate label is ‘connector’. She pioneered the fashion blogger meet-up which led to the collective being formed, and seems to know the who’s who of the industry in Adelaide.
Did I mention she’s also studying Fashion Design at TAFE and is working on creating her own label in her spare time?

[Selena, in her own creation - from dearselena.com]
If her personal style is anything to go by, her collection will be something to watch out for. As you can see, she loves draped silhouettes and a statement jacket. “I collect blazers,” she confesses, “jackets are kinda my signature item. And shoes. And jewellery. And…”

[outfit shot from her blog dearselena.com]
If you’re an Adelaidean into fashion, I can’t say this enough: check out the Adelaide Fashion Collective. And make sure you submit your details to the directory if you’re a blogger or have your own label!